Evaluation


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http://prezi.com/5cc_-2qwqzsy/evaluation-of-opening-sequence/

Evaluation - Draft from plan

1. In what ways does your media product use, develop or challenge forms and conventions of real media product?
  • Conventions - Blood, zombies (monsters), guns/weapons, fast paced flashes and events, news reports explaining what has happened, dark atmosphere/low-key lighting, harmonious and dark, fast paced music graveyards, collapsed buildings and wasteland, survivors, graffiti, gory FX
  • Blood (red food coloring), zombies (someone with a hood), toy guns and broom handles, flashes (used a lot to explain what has happened in a short amount of time), filmed at night and all shots including day converted to black and white, music developed on garageband and harmonious music is very sorrowful and juxtaposes the faster pace that follows, graveyard featured at the start of the pan to show that death has arrived swiftly as title that is over it says two weeks later, wasteland and collapsed buildings add to the apocalyptic feel, zombie films always have people who are yet to be infected, graffiti shows that all hell has broke loose and there is no order or law enforcement, used to show wounds and effects of the spore and sound used to give the effect of a deadly blow
  • Yes as it is a zombie horror and we have used survivors, weapons, gore, zombies, a wasteland
  • See references
2. How does your media product represent particular social groups?
  • We tried to make it reach as many people as possible by making characters from different walks of life and by using a mixture of instruments and genres to make the music
  • Everyone is equal in a time of worldwide crisis people work together instead of every little squabble still taking place
  • Target audience is 15 going off the BBFC so minimal amount of gore and swearing used and characters are designed to relatable to different teenagers
3. What kind of media institution might distribute your media product and why?
  • This is something that wouldn’t be produced by Hollywood as it doesn’t need the production value of a Hollywood film and would be made in England with English production values due to the low amount of SFX needed. Such  English films include Colin which cost £45 to make
  • It would be a TV movie and shown on maybe SCI-FI, ZoneHorror or five
  • It would be released for the horror film boom around Halloween time but it wouldn’t offer an opportunity for any form of merchandise or franchise
  • This is through the use of low key lighting and gore
4. Who would be the audience for your media product?
  • See BBFC 15 Rating
  • See references
5.  How did you attract/address your audience?
  • 15+ due to content and horrors are usually this rating or higher. Horrors are popular between teens to late 20s and zombie films tend to be more popular with males
  • There aren’t any moments that would terrify the audience as our opening sequence is only meant to set the events of the film into motion
  • POV to put the audience in the shoes of the first zombie and one of the survivors. Showing the various stages of the mutation first hand through numerous shots mainly close ups allowing the viewer to experience the changes first hand
  • They are being asked to put themselves in the shoes of both the survivors and zombies and are allowed to watch everything that has happened to the world due to the spores effects
  • Gives the viewer a more in-depth feel to the storyline and the emotions the characters
  • We are following the generic conventions by showing the mutation allowing us to use special effects to show gore etc. one of the suspenseful moments was when the survivors are being attacked by the zombie. Another is when the mutation occurs and the zombie attacks the girl
  • Get from Facebook etc.
6. What have you learnt about technologies from the process of constructing the product?
  • Strengths of Camera equipment:-
  1. Good quality camera which produced high quality video and sound
  2. The tripod was very sturdy and secure
  3. All of the equipment was easy to use
  4. the green screen equipment worked very well and was also easy to use
  • Weaknesses of Camera equipment:-
  1. There were different makes of cameras so you had to make sure you had the right camera as different ones had different settings and effects
  2. The camera recorded onto tape which takes longer to import and doesn't hold as much data as a hard drive or memory card camera
  • We found that due to us using small commercial cameras we were unable to get rid of the wind sound as we didn’t have access to a boom mic and cover and this picked the wind up. Also we found that it is hard to film in public places as people would walk near and in one case we had the sound of a motorbike get caught in the shot. In most cases we just reshot the shot straight after and asked anyone nearby if they would mind going a different way or moving away while we filmed
  • The only new technology we used was the green screen in the media studio however we experimented with it to begin with to see what we could potentially use and we decided how to use it from there
  • There were several effects built into imovie that where useful to make the video and these where…. These proved to be useful as they where effects that could not be made by using the camera and would be hard to try to create otherwise the … effect was good at making the image look pixilated and was a helping factor as this saves a lot of work however it also had to be run through Photoshop to make the image how we wished. Garageband was a useful piece of software as instead of hiring a person to make a sound track we could decide on how we wanted it to sound with compliance and reference to the movie once finished as originally we didn’t know originally what kind of sound track we wanted but by listing to the sound loops and changing pitches we found the right one which helps create a more tense piece (put before and after on prezi)(WITH SOUND AND WITHOUT!)
7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
  • We found that by planning and drawing up an animatic we were able to ensure that we could make sure that the opening sequence was of a higher quality than our preliminary task which was honestly terrible mainly due to inexperience of the filmmaking process and we were also able to decide on what subgenre of horror we wanted to use and what sort of monster or killer we wanted to use and at the same time formulate a viable plot
  • We were able to use wider use variety of shots thanks to us deciding to do a zombie film
  • We all feel more confident with the equipment as we have had more time to work with the equipment we were provided with and feel that it has been very useful in helping us to understand the filmmaking process and at the same time formulate ideas with what is available to us wherever and whenever we are filming
  • We feel that we have done the best that we could to fill the brief and we feel we are as close to the brief as we can be

Risk Assessment


Click to see a full sized image.

Shooting Schedule

Shot# Type Duration Location Mise-en-scene
1 Long Shot 10 Burn Valley Drugs costume
2 Close up 2 House Drugs
3 Medium Close Up 5 House
4 Close up 2 House Make up
5 Close up 2 House Make up
6 Medium Shot 3 Bathroom Soup
7 Close up 2 House
8 Medium shot 3 House
9 Close up 2 House Make up
10 Low angle 2 House
11 Medium Shot 3 Street
12 Medium High Angle 2 Bed Make up
13 Pan 4-5 Bed
14 Medium Long Shot 3 Steetly
15 Pan Tilt 5 Steetly
16 Multiple Shots 2 News Studio

Animatic

The Animatic Commentary Script


Start off with the company logo that fades out to the deal from behind the bush for secrecy. We start flashing between the action and a news report starting with the user taking the drugs from a close up leading to a medium close up of him on a high from the drugs. We then see the side effects forming from various camera shots such as close up and the flash in another news report clip. We then see him in his primal state and leaving the home to attack someone. We then see his victim die and resurrect as a zombie as the news report says, “The dead will walk the earth.”

We will then flash to 2 weeks later were we see some survivors fighting zombies as we then cut to one week earlier.

Organisation of actors, locations, costumes and props

The following equipment and locations are what we will need to film our sequence:

Steetly (for wasteland effect)

Guns

Drugs

Lab

Lab equipment

News studio (done through green screen)

Melee weapons

Make up

House

Pitch Ideas

Initial Ideas


Genre Research and Target Audience

Horror
There are several sub genres within horror which include Slasher, Supernatural, Terror in the water, Torture and horror of personality.
Horror films strive to play on the emotions or fear and terror of the viewers. Their plots frequently involve themes of death, the supernatural or mental illness, also horrors tend to have a central villain or enemy. They have evolved since the earlier horror films from the 1890’s which were largely based on classic literature such as Dracula or Frankenstein to the more recent, more effective personality horror films such as Psycho which would’ve been unheard of in the earlier days of the media due to the psychological effects and sheer terror that would’ve been introduced to the people that had not been desensitised by other medias like the current population of today.
1896 – the, what is usually referred as, first horror film is released, Le Manoir du diable (The house of the devil)
1910 – Edison studios produced the first film version of Frankenstein; thought lost for many year, film collector Alois Felix Dettlaff found a copy and had a 1993 re-release
1910’s-20’s – Many horror films were introduced by German Expressionists, these films greatly influence the horrors of recent Hollywood films. The very first Vampire film was also release, F.W. Murnau’s Nosferatu in 1922
1931 – Universal Pictures Co. Inc. In America produced Dracula and Frankenstein
1932 - The, what is regarded as, first Zombie film was released, ‘White Zombie’
1949 – The first Indian horror film was produced, Mahal. This is also the first recorded film based on reincarnation
1950’s – advances in technology made the tone of horror films switch from gothic horror into one of three categories; horror of personality, horror of Armageddon and horror of the demonic
late 1950’s – British company Hammer Film Productions had huge international success when making full Technicolor films involving classic horror characters such as Dracula, Frankenstein and the Mummy
1968 – Rosemary’s Baby is the first film to make the Devil a flesh and blood character. Night of the living dead was also released, this was deemed culturally, historically and aesthetically significant enough to be preserved by U.S. National Film Registry
1970’s – films usually included the devil as the main evil supernatural being, these included The Omen and The Exorcist
Late 1970’s – Slasher films became more popular following the success of The Texas Chainsaw Massacre and Halloween
1980’s – Because of the above fact films such as Friday the 13th and Halloween sequels were released
1984 – Silent night deadly night was released. It failed at cinema and was then removed from distribution due to its unsuccessfulness, it is claimed that this is due to its subject matter; A killer Santa Claus
1990’s – Horror films started to die out during this period due to the repetitiveness of constant Slasher films being released and because of the new technological releases creating a new window for more impressive sci-fi features which captured audiences.
2000’s – There was a massive increase in Zombie horror releases, these included the Resident Evil series, 28 days later and 28 weeks later, A dawn of the dead re-make, comedy horror Shaun of the dead and then George Romero returned with Land, Diary and Survival of the dead
The BBFC classify films as needed by reviewing certain aspects of features. The following is taken from the BBFC website to show exactly how they classify a horror film;

The use of frightening elements which might scare or unsettle an audience is part of a long tradition of storytelling and film making. Many children enjoy the excitement of scary sequences, but, where films are targeted at a younger audience, classification decisions will take into account such factors as the frequency, length and detail of scary scenes as well as horror effects, including music and sound, and whether there is a swift and reassuring outcome. Older audiences often pay to see horror films because they like being frightened or shocked and such works are classified at an appropriate category to ensure that the young and vulnerable are protected from too intense an experience.

To find out about target audiences we again looked at the BBFC website to see how we should classify our clip and therefore see what we could include, the following is how the BBFC classify a film using other factors as well as horror.
15 Classification
Discrimination

The work as a whole must not endorse discriminatory language or behavior.
Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.
Horror
Strong threat and menace are permitted unless sadistic or sexualized.
Imitable behavior
Dangerous behavior (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorized.
Language
There may be frequent use of strong language (for example, ‘fuck’). The strongest terms may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.
Nudity
Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.
Sex
Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behavior, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.
Theme
No theme is prohibited, provided the treatment is appropriate for 15 year olds.
Violence
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualized violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.

18 Classification
In line with the consistent findings of the BBFC’s public consultations and The Human Rights Act 1998, at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. Exceptions are most likely in the following areas:
• Where the material is in breach of the criminal law, or has been created through the commission of a criminal offence
• where material or treatment appears to the BBFC to risk harm to individuals or, through their behavior, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual or sexualized violence which might, for example, eroticize or endorse sexual assault
• Where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category. In the case of video works (including video games), which may be more accessible to younger viewers, intervention may be more frequent than for cinema films.
Sex education at ‘18’
Where sex material genuinely seeks to inform and educate in matters such as human sexuality, safer sex and health, explicit images of sexual activity may be permitted.
Sex works at ‘18’
Sex works are works whose primary purpose is sexual arousal or stimulation. Sex works containing only materials which may be simulated are generally passed ‘18’. Sex works containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the ‘R18’ category. Material which is unacceptable in a sex work at ‘R18’ is also unacceptable in a sex work at ‘18’.

An American Werewolf in London Transformation

Opening sequence of Bride of Chucky


Resident Evil 5 Teaser Trailer - Is for a game but includes some good shots


Analysis of an Opening Sequence - Dark Prince: The True Story of Dracula



Titles

The world knows the legend

Many know the myth

But few know the truth

The Kushner-Locke Company Presents

Dark Prince the True Story of Dracula

1476

Rudolf Martin

Jane March

Roger Daltrey

Michael Sutton

Christopher Brand

And Peter Weller as Father Stefan

Casting By Annette Benson, C.S.A.

Music by Frankie Blue

Costume Designer Oana Paunescu

Edited By Joe Rabig

Production Designer Cristian Niculescu

Director of Photography Dermott D. Downs

Associate Producer Vlad Paunescu, Teresa Garber, Matt Earl Beesley

Executive Producers Peter Locke, Donald Kushner

Produced By Butch Kaplan

Written By Tom Baum

Directed By Joe Chappelle

Analysis

The clip starts with an animation of the Kushner-Locke logo, there is the sound of thunder in the back ground. This sound of thunder sound bridges the first couple of minutes of the opening sequence. After the logo a title saying “THE WORLD KNOWS THE LEGEND...” fades in subtly which indicates a serious mood for the film instead of an obvious title which flies across the screen, the title then fades out. This is repeated for the next two titles, “MANY KNOW THE MYTH...” and “BUT FEW KNOW THE TRUTH.” The sound of thunder in the back ground is still bridging the scenes and it is revealed why in the next scene, which is transition via another fade in, which starts with an aerial shot of a battlefield at night that is taking place in stormy weather. During this aerial shot we are told that the Kushner-Locke company is presenting the film and then it comes up with the title ‘Dark Prince: The True Story of Dracula’, again these titles are shown via a subtle fade in and out. We then see multiple shots of various parts of the battle, the camera is handheld to emphasise the constant movement of the battle and make us feel like we’re in the battlefield with them. We can hear the sounds of blades clashing both synchronously and asynchronously within the clip. Throughout the battle we see some slow motion shots as the main character Vlad Dracula (Vlad the Impaler or Dracula) slices his enemies. At 1minute 2seconds into the clip we are shown a cut zoom in on a man’s face as he screams, this is to show us his emotions as he mercilessly beats another man down with a mace. As this scene ends we see that the battle is one and a sound of strings builds up as Vlad seems to roar with victory this is ended with a quick strike of a percussion instrument which continues onto the next scene which has another fade in and out of a title saying “1476”. The next scene is transitioned to by a lit torch going across the screen revealing the map with it in a ‘wipe’ effect and is an establishing shot of a map centralised around Romania with Transylvania clearly pointed out as a slightly faded out image superimposed over the top of the whole map, as this is happening there is a narrative over the top that gives us the background story of Romania being under threat by the Turks and of Dracula’s goals. The torch effect is then used again to show a worried man who is going to be taken away by Dracula for being a traitor to the people, after some short dialogue shown with shot reverse shots the traitor is grabbed by the ear with a sound effect that sounds like a crunching of cartilage in his ear accompanied with the screaming of the man.
We are then shown what appears to be a dungeon which proceeds to show is a medium shot of the traitorous man doing the cross symbol across his chest mumbling to himself to what we can assume to be prayers, the man’s ear is also cut and covered in blood to emphasise on the other mans forceful grasps in the previous scene. We then see multiple shots from Dracula’s Point of View showing us more traitorous noblemen. A soldier is then shown in shallow focus so you are unaware of what he is holding until we are presented with a pull focus onto the object in hand which is a huge wooden spike, telling us why Vlad the Impaler is an appropriate name. The man is again shown with a medium shot this time screaming “NO” as he knows his impending impalement, he is then dragged off and as he gets dragged further a very high pitched screeching strings instrument is played as we are shown the next scene. Here there is a long shot of Dracula walking out of the dungeon like area and starting to converse with a priest, there are some asynchronous horses heard in the background. The conversation is shown with many over the shoulder shots connected with shot reverse shots, Dracula and the priest are emphasised as the important factors on screen as the shot is shallow focused on them. In the next scene we are shown a long shot over a river with an underlying instrumental piece and some ambient sounds, we then are shown that Dracula and the priest are on the boat meaning that there was some elliptical editing used as we did not see them get onto the boat after the conversation but it still makes sense, we then have a POV shot from Dracula’s perspective looking at a nearby church.